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Whoops! On Making Mistakes

Whoops! On Making Mistakes I was working as an intern at a Public Relations and Marketing firm during my final year of college. I was tasked with creating an Excel document that showed one of our biggest clients how valuable our services were. It showed them, in dollars, how effectively we had carried out their campaign. After compiling and calculating all that we had done, I d...

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Nothing is Wasted

Embrace the Winding Road It would be great if a career path was a straight line. It would be wonderful if we signed up for a particular profession as a child, gained the knowledge that we needed to be successful, went on to do the thing we had anticipated, and retired happy and fulfilled, knowing that the work we did made a difference in our lives and in the lives of those around us. ...

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Words Have Power

Picking Your Word for 2025 When my oldest son was born, my husband and I picked a few words to speak over him at bedtime every night. We chose simple concepts with deep meaning. We hoped the repetition and intention would plant seeds in him that would one day yield a person who was grounded, confident and capable. We trusted God would take our words and use them to help turn our son into ...

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The Power of a Mentor

Leaving a Legacy Ron Tatum was walking through Wal-Mart with his wife one afternoon when a young store employee walked up to him and told him that he owed Tatum a debt of gratitude. The young man reminded Tatum that, years prior, he had given the young man interview advice when the man was re-entering society after being incarcerated. Using the advice, the man had landed the job at Wal-Mart ...

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Asking What If?

Be a Visionary My Dad started CCB from our kitchen table one night during dinner. At the time, he was serving as a church board member and had learned that the church couldn’t afford software. He was working in the field of technology and was appalled at this. He told the board members he would hunt down some kind of deal, thinking there certainly had to be a company out there tha...

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We Are Different

Embracing our differences in the workplace I, like many, am thankful the election is over. I am happy to see yard signs disappear, text messages dwindle, and most of all—vitriolic commercials cease. This campaigning season seemed like a toxic game of tug-of-war from start to finish. I did, however, notice at least one positive thing emerge from this election cycle—a reminder...

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Your Customer is the Hero of the Story

How to make sales We all want to be the hero or heroine of the story. It is, by far, the most attractive role. The hero fights the dragon, finds love, and wins the accolades. The hero is the warrior, the king, the maiden, the beauty. It’s Luke Skywalker in Star Wars or Frodo in The Lord of the Rings. It’s Cinderella or Erin Brockovich. These heroes fight adversity, overcome chal...

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Screw Comfort, Embrace the Challenge

How Constant Challenge leads to Success Comfortable is a great word to describe the living room of your home. It’s a great word to describe the driver’s seat of your car, your bank account or the state of your newborn baby. Comfortable is NOT a great word to describe your business. If someone asks you how business is going, and you beam and say that its comfortable then y...

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Chase your Childhood Dream

It’s Not Silly Remember being young and encountering something truly great for the first time? It could’ve been the triumphant efforts of a beautifully orchestrated football team with a valiant and skilled leader at the forefront. It could’ve been the sound of a live band, each player adding their instrument to a harmonized masterpiece. It could’ve been a really goo...

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Leadership Leaves Scars

Leadership Leaves Scars But it’s worth it I got my biggest and most prominent scar when I was 12 years old. My dad and I were helping a neighbor move a large tree that had fallen during a colossal thunderstorm. My Dad tied one end of a rope around the trunk of the tree and the other end to a stake that he began driving into the ground with a sledgehammer. As I watched my dad ...

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